Hello everybody, I'm Wu Ting, the founder of JIABIN University.

大家好，我是嘉宾大学创办人吴婷。

It's a great honor for me to win the "CSR Leadership Award" at UNGlobal CSR Summit. I am happy to share some of my experience about how I have come along and my thought about corporate social responsibility.

很荣幸获得联合国全球企业社会责任峰会“社会责任领袖奖”，我很乐意和大家分享一些我的成长过程中，对企业社会责任的思考。

I was an investigative journalist in the first decade of my career, focusing on the hardships of the people and helping them out. I have attended to issues including medical disputes, land transfer, animal protection, searching forlost relatives, and helped people solve these problems. I was once put in confinement for some shots I have taken; I travelled overnight to visitdisaster sites for recording and rescuing; and I once searched for a missing gun in the mountain with policemen for three days without any sleep...

在我职业生涯的第一个10年，我是一名调查记者，关注百姓疾苦并帮他们解决问题。我曾经关注和解决过医患纠纷、土地流转、动物保护、寻找亲人等问题，我也曾经为了拍摄到一些镜头而被强行关禁闭、曾连夜赶往灾难现场纪录和参与救援、曾和警察一起在深山寻枪三天不睡……

I once spent 700 days to produce the SWARM LIFE OF BLACK BEE,a documentary recording the relationship between animals and human beings; I have made a documentary, Tree Knows Everything, showcasing the growth of a number of China’s left-behindchildren.

我曾经用700天的时间，出品制作了一部纪录片《黑蜂的群舞》，纪录动物与人类的关系；出品制作过一部纪录片《一颗知道很多故事的树》，纪录了一批中国留守儿童的成长。

All the above-mentioned works won professional awards of various kinds.

所有的作品，都获得了各种各样的专业奖项。

The most important and valuable thing for me is that I have spent one decade tofeel the people and the nature in this world and to feel their honor, disgrace,sorrow and joy. And also, it is my career that has grown my responsibility onhuman beings and the society.

而对我个人来说最重要和宝贵的，是我用十年去用心感受了这个世界的人与自然、荣辱悲欢，也是我的职业培养了我对人类与社会的一份责任心。

During the second decade of my career I founded JIABIN University.

在我职业生涯的第二个10年，我创办了嘉宾大学。

Jiabin University is not a traditional one, instead, it is innovation-based. Offline,we have trained hundreds of business leaders of China. We took them to visitthe best  enterprises in the world forsite survey and business case study. And this process in turn also helped thevisited benchmark enterprises to develop better. Online, by taking advantage ofthe way and the ingenuity introduced for shooting documentaries, wecollaborated with famous business schools, renowned professors, and benchmarkenterprises to produce excellent case movies that have influenced hundreds ofmillions of users in three years. In three days, the Case School— our videocase platform— will be launched globally. In the future, top-class cases willbreak the boundaries of time and space, and become accessible for everyone.

嘉宾大学不是一所传统意义上的大学，是一所创新模式的大学。线下，我们培养了数百位中国商界领袖，用实地调研的方式带他们走访全世界最受关注的公司与商业案例；这个过程中，我们也会帮助这些受访的标杆企业更好地发展。线上，我们用纪录片拍摄的手法与匠心，联合各大商学院的知名教授和标杆公司，做出精美的案例影片，这些影片3年里影响了几亿人次的用户。三天后我们的视频案例平台“案例酷”即将全球发布，未来，殿堂级的好案例将打破时间和空间的限制，被每一个人享用到。

Now I am an advocator and doer of new business study, innovative case study. This is a very honorablething that gives me a sense of mission. Our alumni are the strongest engine inthe world, they create value and wealth, and they keep exploring on the path ofcorporate social responsibility.

我成为了一个新商学与创新案例教学的倡导者和实践者，这是一件非常荣耀和使命在肩的事情。我们的校友，是这个世界上最强劲的发动机，他们不仅创造价值和财富，他们也始终在企业社会责任的道路上不停探索。

As all our teachings are based on cases, I would like to share three cases withyou.

因为我们做的是全案例教学，所以我来给大家分享三个案例吧。

iFLYTEK,a company founded by several alumni of Jiabin University, is the Asia-Pacificregion's largest listed company for artificial intelligence and intelligentvoice. A lot of applications of iFLYTEK's voice recognition technology can befound in the fields such as office, education, medicine, and safety. Much tomany people's surprise, they have the technology that can correct the pronunciation of thedeaf-mute and make them be able to talk with healthy people. Now more than 500thousand deaf-mutes have learned to speak under the help of the technology by iFlytech.

嘉宾大学数位校友联合创立的科大讯飞，是亚太地区最大的人工智能和智能语音上市公司。科大讯飞的语音识别技术，在办公、教育、医疗、安全等领域有大量的应用场景。让很多人意想不到的一个场景是，他们的技术可以矫正聋哑人的发音，来实现自己和健康人士的对话。目前已经有50多万聋哑人，在讯飞技术的帮助下，从零到一，实现了开口说话。

Our alumni Cindy (MiWenjuan) founded VIPKID in 2013, an online language education brand that growsfastest in the world. As of August 2019, more than 90 thousand North Americanteachers have signed up to join the company and the number of students hasexceeded 700 thousand.

我们校友Cindy米雯娟2013年创办的VIPKID，是全球增长速度最快的在线语言教育品牌。截至2019年8月，拥有签约北美外教数量超9万名，平台学员规模突破70万。

In March 2017, VIPKID launched the Rural Education Project, where children inremote rural areas were able to have live interactive English classes withforeign teachers. Up to now, more than 1,000 rural schools in 30 provinces inChina have been covered by the project for six consecutive semesters. Inaddition, more learning resources and product packages including 25,000 Englishlearning videos and 40,000 audio clips have been sent to more rural schools.

2017年3月，VIPKID启动了乡村公益英语课堂项目，为中国边远乡村地区的孩子们送去由外教授课的直播互动课堂，连续6个学期，累计覆盖30个省份的超过1000所乡村学校。此外，更多的学习资源包括25000节视频英语课、40000节音频英语课被送到了更多乡村学校。

Wanda Group is the largest real estateenterprise in the world.Since 2015, Wanda Group has been engaged in atargeted poverty alleviation program in Danzhai County, a poverty-stricken areadesignated by the national government. The company have provided overall helpsto Danzhai County through long-term, mid-term and short-term programs. It hastotally donated 2.1 billion yuan, built a vocational college and a tourismtown, and established the poverty-alleviation industrial fund. TheDanzhai tourism town donated by Wanda attracts more than 5 million touristseach year, powering the overall development of 20 big industries and 50sub-industries in Danzhai County. Danzhai County successfully got rid ofpoverty in 2018, two years ahead of the schedule.

To continuously promote thebrand of Danzhai and to attract more international tourists to the destination,Danzhai Wanda Village has rolled out a global recruitment campaign to seekrotating mayors for the Village. Influential individuals are invited to serve asthe mayor to raise awareness about Danzhai and the program. In two years, we’vewelcomed close to 100 mayors from China and abroad and the program is stillongoing. If any of you is interested in becoming a mayor, you can reach out tome and a green channel will be made available for you.

万达集团，是全世界最大的不动产企业。从2015年开始，万达对国家级贫困县——贵州省丹寨县实施企业包县扶贫。累计捐款21亿元，先后捐建了一所职业技术学院、建设了一个旅游小镇、设立扶贫产业基金，通过长、中、短期结合的方式，全面帮扶丹寨。万达捐建的丹寨旅游小镇，每年吸引游客超过500万人次，带动了丹寨20个大产业、50个子产业的全面发展。2018年，丹寨比计划提前了两年实现脱贫。丹寨小镇还创新推出了在全球征集“轮值镇长”的活动，每周一位国内外知名人士担任小镇轮值镇长，为丹寨代言，提升丹寨知名度。两年来，有近100位轮值镇长上任，都是各行各业的翘楚。大家有兴趣，可以通过我报名担任镇长，一起为中国贫困县做些积极有趣的贡献。

The cases of above-mentioned three companies respectively echo the UN's sustainabledevelopment campaign in such three aspects, as the decent life and work of thedisabled, the quality education of village children, and the local industryinnovation and infrastructure. The companies have practiced their corporatesocial responsibility.

以上三个公司的案例，分别从残疾人的体面生活与工作、乡村儿童的优质教育、地方产业创新和基础设施这三个层面，很好地呼应了联合国可持续发展行动，践行了他们的企业社会责任。

Essentially,those three companies represent respectively China's artificial intelligence,internet and big data, and modern service industry. In the era of new business,thanks to China's strong technology power, innovative spirit, and Chineseentrepreneurs' hardworking, wisdom, pragmatic and enterprising spirits,enterprises can not only create great business value, but also work better toenergize the whole society. I'm proud of the alumni of Jiabin University andprouder of China's new business era.

从本质上看，这三个公司，是中国的人工智能、互联网与大数据、现代服务业的代表企业。新商业时代，中国强大的技术水平、创新精神，中国企业家的勤劳智慧、务实进取，让企业不仅能创造巨大的商业价值，也能更好地为全社会赋能。我为嘉宾的校友们而骄傲，更为中国的新商业时代而自豪。

There are a lot of more such cases and I have always been recording and involving inthem. Starting from this month, Jiabin University will work with the Global CSRFoundation,start from China to lead and call forentrepreneurs, investors, and scholars to jointly echo the sustainabledevelopment goal set by the UN. Each participant will sign a commitment to conductinga concrete action and do the action, and finally contribute their share for theglobal sustainable development. A journey of one thousand miles cannot becompleted without small steps and rivers cannot be formed without smallstreams. I believe, under the lead and participation of social engines oneafter another, love and happiness will evolve into the strongest power thatwill bring the most practical results for global sustainable development.

这样的案例还有很多，我始终在纪录和参与。这个月起，嘉宾大学将和全球CSR基金会一起，从中国开始引领，号召各位企业家、投资人、学者，共同响应联合国可持续发展目标，大家各自签名承诺实施一项具体行动，并且去实践它，最终为实现全球可持续发展奉献一份力量。不积跬步无以至千里，不积小流无以成江河。我相信随着一个个社会发动机的引领和参与，爱与美好将幻化成最强的力量，为全球可持续发展带来最实际的效果。

嘉宾大学创办人吴婷获得“全球企业社会责任领袖奖”

【About  Wu Ting 吴婷 · 简介】

Founder of JIABIN University, "Chief Question Officer"in business circle, doer of case study, and advocator of new business study.

嘉宾大学创办人，商界“首席提问官”，案例教学奉行者，新商学倡导者。

Once working in media industry for 14 years, Wu Tingtraveled a lot as an investigative journalist to attend to people's livelihoodduring the earlier stage of her career, speaking for the people, becomingpopular among the people, and promoting social progress. Later on, she becamecommitted to recording business of the times. She has done in-depth interviewswith hundreds of benchmark enterprises across the world and produced valuablematerials. During the serial videos WETALKTV and CASE SHOOL that has nearly one hundredepisodes, she had insightful conversations with hundreds of business leadersincluding Roland Berger, Nobuyuki Idei, Yan Yan, Xiong Xiaoge, Shen Nanpeng,Liu Qingfeng, Zhou Hongyi, Yao Jinbo, and Ma Dong, making her the watcher onthe prow and the weathervane of value.

吴婷曾经从事传媒行业14年，在职业生涯的前期以调查记者身份奔走在民生一线、为百姓发声，奠定了强大的群众基础，推动了社会的进步；后以纪录时代商业为己任，深入访谈全球数百家标杆企业并留下宝贵资料，出品制作近百集「我有嘉宾」系列案例片，以犀利睿智的风格对话罗兰贝格、出井伸之、阎焱、熊晓鸽、沈南鹏、刘庆峰、周鸿祎、姚劲波、马东等数百位商界领袖，做船头瞭望者与价值风向标。

Since the establishment of JIABIN University, Wu Ting has come alongwith the growth of entrepreneurs and managers from nearly 300 listed companies,unicorn enterprises and BAT (Baidu, Alibaba, Tencent), leading them to visithundreds of global benchmark enterprises for on-site survey and study,practicing the concept of "the community of industries," and helpingenterprises grow together. In the meantime, Wu Ting innovatively integrateddocumentaries with case teaching. She worked with well-known enterprises andprofessors across the world to jointly build the Case Library, providing thepublic with top-class cases of business school.

创办嘉宾大学以来，吴婷陪伴中国近300家上市公司/独角兽/BAT企业家与管理者的成长，带领他们走进数百个全球标杆企业深入实地调研学习，并践行“产业共同体”理念，帮助企业共同成长；同时，吴婷以创新的思路将纪录片与案例教学相融合，联合全球知名企业与教授学者共同打造「案例酷」，为大众提供商学院的殿堂级案例。

Wu Ting has been invited by many major forums forspeech and teaching, such as UN CSR Summit, Smart China Expo, Global MobileInternet Conference, China Fund of Funds Summit, and China Human Capital Forum.She has been invited to serve as the long-term special guest host of manyplatforms such as Pedaily.cn, China Investment, Sina, NTES, Phoenix TV, 36Kr,MatrixPartners China, Lenovo, and iFLYTEK.

吴婷受邀在各大论坛演讲与授课，如联合国企业社会责任峰会、中国智博会、全球移动互联网大会、中国母基金峰会、中国人力资本峰会等，并长期受邀担任投资界、投资中国、新浪、网易、凤凰、36氪、经纬、联想、讯飞等平台的特约嘉宾主持。

Position:

任职：

• Co-chairperson of the GlobalCSR Foundation Sustainable Development Committee; 

• 全球CSR基金会可持续发展委员会联合主席；

• Business Mentor at Renmin University of China;

• 中国人民大学创业导师；

• Urban Development Consultant at the People's Government of Wu Hu;

• 芜湖市人民政府城市发展顾问；

• Strategic Brand Consultantfor Dozens of High-Tech Companies.

• 数家高科技公司的战略品牌顾问。
  

Honor:

荣誉：

• "CSR Leadership Award," UN Global CSR Summit;

• 联合国全球企业社会责任峰会“社会责任领袖奖”；

• ECI AWARDS: Innovative Talent of The Year;

•  ECI“中国商业创意人”；

• The Best Female Entrepreneur at Lieyunwang.Com;

• 猎云网“最佳女性创业者”；

• Jiabin University was listed among “New Brand” by Southern Weekly;

• 带领嘉宾大学获得「南方周末」“新锐品牌”；

• The Most Popular TV Show of PPTV granted for WETALKTV;

• 带领「我有嘉宾」获得PPTV“最受欢迎节目”；

• Production of the documentary [TREE KNOWS EVERYTHING]won ANTHROPOLOGICAL AWARDS and GOLDEN KAPOK AWARDS. This documentary recordsthe growth of a number of China's left-behind children and triggers enterprises' heated discussion and thinking of corporate social responsibility;

• 出品制作纪录片「一棵知道很多故事的树」，纪录了一批中国留守儿童的成长，引起企业界对社会责任的热烈讨论和思考，获得“人类学奖”、入围广州纪录片“金红棉奖”；

• Production of the documentary [SWARM LIFE OF BLACK BEE] wonINTERNATIONAL GOLD PANDA AWARDS and CHINA ACADEMY AWARDS OF DOCUMENTARY FILM.Production of this documentary took 700 days, recording the relationship between animals and human beings;

• 出品制作纪录片「黑蜂的群舞」，用时700天，纪录动物与人类的关系，获金熊猫国际纪录片节“评委特别奖”、中国纪录片“学院奖”；

• Torchbearer of Athens Olympic Games in 2004 andBeijing Olympic Games in 2008.

• 2004年、2008年曾担任雅典奥运会、北京奥运会火炬手。